wet n wild Photo Focus Matte Foundation Stick Makeup, Soft Beige | Vegan & Cruelty-Free
Original price was: $6.49.$6.14Current price is: $6.14.
Price: $6.49 - $6.14
(as of Dec 27, 2024 02:21:56 UTC – Details)
Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!
Product Dimensions : 1.26 x 1.26 x 3.35 inches; 1.44 ounces
Item model number : 854B
UPC : 077802364531
Manufacturer : Markwins Beauty Brands
ASIN : B07M7NHX12
Country of Origin : China
SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we’re proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you.
Customers say
Customers find the skin foundation concealer to have a nice color that matches their skin tone. They consider it a good product for the price. The coverage is light-medium and can be build up without looking cakey. Many customers find it easy to apply and say it helps for a quick makeup application. However, some customers have mixed opinions on its durability, skin texture, blendability, and moisturizing ability.
AI-generated from the text of customer reviews
BizzyEnuf –
Really surprised – love this stick makeup!
Let me say I’m 70 yrs. young and am so glad I tried this stick foundation. Can’t argue the oh-so-fair price of all the Wet ‘n Wild products too. This foundation provides great coverage! It’s “sheer” if you want it to be (if you don’e use much on your face), but I apply it somewhat liberally in order to even out all dark spots, etc. But it doesn’t look “thick” in doing so. I also use my fingertips to distribute it. It’s so smooth and creamy and lasts through the day. (Maybe some touch-up under nostrils if you blow your nose a few times.) I had to try 3 different shades to get a good match to my skin – not a negative regarding the product, as I wasn’t sure about which color would be the best match to my face color (since there wasn’t a way to sample before purchasing in-store or here on Amazon) … but I have found that a lighter shade (Porcelain) is perfect for using as a “concealer” on my darker upper and lower eyelids, and a bit darker shade than Shell Ivory helps camoflage a small white round scar on my face. Very pleased with this product and hope it doesn’t get discontinued in years to come.
Tracy K –
This is a fantastic foundation!
Iâll admit that I enjoy looking at instagram and tik tok influencers. Iâve used this foundation before but bought it in a shade too light for my skin and so I returned it (thank you amazon for being so great about returning and exchanging!) I found my correct color and I kid you not, this little makeup stick is as good as most any high end brand. I love how it looks and feels and that you can build the coverage. I put on a light amount for day to day, but I build it up more for an event or evening out and it looks so good. Iâve received many compliments and had people ask me where I got it.. they are blown away when I tell them itâs wet n wild and costs under $5.00!!! Try it, you wonât be disappointed! For reference, Iâm 50 years old with combination skin.
Darla Jasperson –
Two Pueces
I opened it was in 2 pieces. I looks like right color. It doesnât feel greasy or caked. Itâs a nice product. It was raped in plastic & it was still in 2 pieces.
Amazon Customer –
the best foundation iâve tried
iâve never really been a foundation girlie but iâm a performer plus sometimes i just need actual foundation as opposed to tinted moisturizer. i have been on the hunt for awhile and so many people recommended this so i decided to try, color matched myself through pics and i actually did a good job. i will say that (for me) it goes on looking more orange/yellow and then i blend it out and itâs basically a perfect match to me. itâs about medium coverage and blurs my skin and makes me look airbrushed, plus it lasts like hell. i 100% recommend this!
Dr. Moni –
Nice Texture. Smooth Finish.
Good Product. Wears nicely on the skin. Just double check the color options when ordering. I ordered the shade I usually buy in the store, but it was a bit off. Otherwise, very blendable and lightweight, not cakey looking.
Lynda Massey –
Great cover!
I use this to cover marks on my hands as I have gotten older. Easy to use and matches well. Do have to reapply as it will wipe off but if careful this is seldom.
Single mom getting it done –
My one and only cover up for dark under eye circles
Excellent concealer for under eye bags that maybe dark in color. Awesome price doesn’t dry out I’d say it last all day this is excellent makeup and you don’t need to spend too much.
Ana Maria –
Flattering upon application, doesn’t slay all day and play all night
The Wet n Wild Photo Focus is a good option for a moisturizing stick foundation (not necessarily my favorite type of foundation), but it’s hard to complain when it’s retail price is $5. It looks nice once applied, it blends well, doesn’t oxidize/change color, but it’s not a long lasting foundation and end up emphasizing the fine lines.The foundation applies and blends wonderfully with fingers, sponges and buffing brushes; personally I prefer to use my fingers, as warming the product works better for me.The coverage is light-medium and cannot be build up without looking cakey; I really need a concealer for my under eyes and to spot correct any flaws I want to cover.Freshly applied the foundations looks very good, a natural satin finish, flattering in different lighting (outside, bathroom, office) and slightly blurred/perfected.Although it’s an wax and oil-based formula, it didn’t caused my clogged pores or breakouts.My biggest issue with the foundation is that while it looks amazing once applied, it’s not long lasting. I have combination skin and 3-4 hours after application the foundation starts migrating throughout the day, disappearing from my jaw and mouth, settling into creases (smile and frown lines) and looking messy. I do set it with powder and blot later during the day, but it doesn’t help.Maybe it would last longer on someone with dry skin, but I’m not really that oily.The `Soft Beige` shade is a good shade for me, but `Vanilla Beige` was also pretty close (to the point I think it’s useless in the line to have both shades). It’s maybe more of a summer shade (I don’t get too tanned, but I spend time outdoors), but it’s not too dark I couldn’t wear it at my palest. It doesn’t oxidize or change color once applied. The shade is yellow and warm enough for my undertone, without looking unnatural.For reference, I’m light-medium with warm yellow undertone (MAC NC20, Becca Buff/Buttercup, Estee Lauder 1W2/2W1, Maybelline Natural Ivory, Too Faced Vanilla).
Amanda talbot –
Build able Coverage, color was perfect match , no harsh scents , cream texture , great value for your money
Not as described –
Easy to apply but oxidizes very quickly and color shade is not right
aldana1g26 –
Excelente cobertura y barato
ANN VELES –
Excelentes producto, en este tono yo lo utilizo para perfilar y queda muy bien
Crissy –
I use this everyday. I donât smear it everywhere and I use beauty blender to blend it all in. I bought multiple colors to highlight and contour.