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wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

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Original price was: $6.89.Current price is: $5.47.

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Price: $6.89 - $5.47
(as of Dec 20, 2024 00:55:30 UTC – Details)


The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
Product Dimensions ‏ : ‎ 1.1 x 1.38 x 3.62 inches; 0.29 ounces
Item model number ‏ : ‎ 1111522
UPC ‏ : ‎ 077802115225
Manufacturer ‏ : ‎ Markwins Beauty Brands
ASIN ‏ : ‎ B082YPXZW5
Country of Origin ‏ : ‎ Thailand

YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos and deliver a radiant-looking complexion.
SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
BEST FACE FORWARD: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we’ve got you covered and photo ready for your next big thing. You’ve met your true makeup match.
ALWAYS CRUELTY FREE: We are 100 percent cruelty free, and always have been. We also carry vegan makeup and tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more.
STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you.

Customers say

Customers find the foundation color and finish great. It provides good coverage without being too cakey. They find it a good value for the price, compared to high-end brands. Many customers appreciate its weight, moisturizing properties, and blendability.

AI-generated from the text of customer reviews

13 reviews for wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Beige (Packaging May vary)

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  1. Lee

    Best liquid foundation ever and best price!!
    I have tried many different brands and this one is by far the very best and full coverage too!! Love the dewy classic beige. Try it and see for yourself you can’t go wrong especially for the great price!!! Definitely a five star!!

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  2. Viet Le

    Great value
    This foundation worked better than the more expensive brands. It went on smoothly and turned my skin flawless and natural looking. I got a light color for winter and slightly darker one for summer.

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  3. Lily Torres

    Great quality for cheap price
    I was really shocked with this foundation! It’s so dewy and hydrating and doesn’t feel heavy at all on the skin. It’s pretty full coverage while not being too thick and heavy on the face. One thing I will say is it can get cakey really fast. I need to experiment with some different primers because I’ve seen other people get great results but for whatever reason it gets cakey everywhere in under an hour. Overall this is a really good everyday foundation when I don’t want to use my really expensive product. The shade is also really good and if it’s a little off I’m able to fix it with concealer and contour to make it look more natural

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  4. Raupatu

    Pleasantly surprised!
    I’m going to be honest, I was not expecting much when I purchased this foundation. After all, it is very inexpensive. It is my new favorite, though! It goes on so nicely, the coverage is great and leaves me with a dewy finish. I’m 49 and the product works great! I use a makeup sponge and it blends so nicely and evenly and a little goes a long way. This foundation is better than more expensive brands I’ve used in the past.

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  5. Elena Lazareva

    Amazing foundation
    I love this foundation. For years, I used ESTÉE Lauder Double Wear but this one has better staying power, looks great w and without primer and overall feels and looks incredible

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  6. Ash

    Difficult to find my shade, BUT I love the dewy foundation on my skin though.
    I’m disappointed I ordered the wrong shade, but I guess you can say the amazon “try it on live” feature isn’t perfect and needs work. Besides the incorrect shade, I will say I love how the dewy foundation looked like on my skin. It felt lightweight and not cakey looking. I would order wet n’ wild products again, but only if I find the correct shade. I may try in-store, but definitely worth the buy if you’re looking for a product that looks great on skin.

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  7. Apple S.

    Love the formula!
    It’s moisturizing, light, glowy, and has buildable coverage without being too patchy or sticky. It doesn’t settle in my creases, accentuate texture, or separate as the day wears on and my dry 34yo skin loves that!I have a fair olive complexion with a lot of yellow tones and the porcelain shade was a surprisingly perfect match for me.For the $5 sale price I purchased this for, I couldn’t be happier. It performs on par with a lot of the more expensive foundations I’ve tried.

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  8. Camry

    Love this!
    I’ve been using this every day since I got it. The shade is a touch too light for me, but the undertone is perfect, so I just darken it up to the perfect shade with some bronzer. It is literally my skin but better! And it’s easily buildable for more coverage. It’s also the first dewy/hydrating foundation that keeps me dewy without being oily throughout the day. I can’t believe this is so inexpensive. Please never discontinue this product! I will buy up the whole stock!

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  9. Kat

    I always reach for this daily. The finish is amazing and smooth!

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  10. Clara

    This foundation is not super thick I find, it actually blends quite well.My skin type is kind of on the oily side so I tend to have oily skin after wearing makeup for a couple of hoursIt was actually a pretty good match for my skin tone, it was perfect for my cool toned skin.It did make my skin look dewy which I loved!The product quality, I’d rate it like a 6/10, like it works and you just have to pair it with products that make it work, it is quite a good price for the value though!I don’t really like the applicator though, it is a flat spatula and you have to dip it multiple times to get enough foundation on your face..

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  11. Zamora Nava Irma

    Excelente base la cobertura muy buena acabado mate la recomiendo 100%

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  12. Alejandra N. S.

    Ampliamente recomendada

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  13. Melanie

    Me encanto 👌👌👌👌

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