Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Liquid Foundation 190

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$39.99

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Price: $39.99
(as of Jan 03, 2025 11:42:59 UTC – Details)


Color: 190 – FOR LIGHT TO MEDIUM SKIN WITH WARM UNDERTONES. What it is: A soft matte, long-wear foundation with buildable, medium-to-full coverage, in a boundary-breaking range of shades. What it does: Finally—the ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin—so you always look like you.
Is Discontinued By Manufacturer ‏ : ‎ No
Package Dimensions ‏ : ‎ 7.4 x 2.6 x 2.52 inches; 5.44 ounces
Item model number ‏ : ‎ 22926
UPC ‏ : ‎ 816657022926
Manufacturer ‏ : ‎ Fenty Beauty By Rihanna
ASIN ‏ : ‎ B07616LLDW

A soft matte, longwear foundation that gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage.
This oil-free soft matte foundation is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin.
Always shake Pro Filt’r foundation before use to activate.
Fenty Beauty is 100% cruelty free.
2018 Allure Best of Beauty Breakthrough Award Winner!

Customers say

Customers find that the foundation concealer matches their complexions well and looks natural. They appreciate its quality, coverage, and lightness. Many find it buildable, providing full coverage with a small amount needed to cover the entire face. The product is suitable for all skin types, including oily and sensitive skin. It lasts all day without feeling heavy or thick. However, some customers have mixed opinions on value for money and effectiveness.

AI-generated from the text of customer reviews

8 reviews for Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Liquid Foundation 190

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  1. Pretty on purpose mia

    Flawless
    This brand makeup fits so well on my face it’s smooth and mat finish gives you a complete finish and no powder is on I love it….. I recommend this to every girl

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  2. Lucy

    (150) Once I found my shade, it was perfect
    Wow! Where do I start?First of all, if you’re looking into this product, know a few things:1) GET A SAMPLE FIRST! The website was very informative and typically I have good luck ordering foundations online. However, the shades are so very specific, I initially ordered a 140 and it was ALMOST perfect but too yellow for my skin. I ordered from Fenty and it came with a swatch kit with samples (primer, light, medium, dark, and darker tones 150-420 I think) – the 150 was perfect. I would recommend getting this sample kit from their website or testing at Sephora or something.2) This is cheaper off the Fenty website but I believe it evens out if you consider shipping and the fact that it’s expedited. Amazon Prime spoils me so much I forget about shipping most times.As for the foundation: omg. So, I generally use NYX’s dupe of the DermaBlend Dropper foundation (in ‘Light’). This was the best one I found as far as drug store brands go. I’ve also tried NARS but their shades were too ‘yellow’ for me. After “getting into makeup” I decided I wanted to find a nicer, more professional longerwear foundation.I’m a naturally pale girl and around 2010 when I was first starting to buy makeup, I would buy “Porcelain” and it would be the closest to my shade as possible. Now that the shade options are so very vast, if I buy the lightest shade now I actually look ghostly.What I love about this foundation is that they have every shade in EVERY UNDERTONE. So, I bought the right ‘shade’ initially, but it was the incorrect undertone (140). I changed undertones and boom – perf. I normally think of myself as a “cool” undertone but the neutral worked better for me. This is more important than the shade, imo.As far as wear, I put it on without a primer on half of my face the first time. It does take a moment to oxidize and the color changes DRASTICALLY so when you are testing, make sure it dries over 90 seconds to 3 minutes before properly judging. I wore this for about 4 hours and the makeup wouldn’t just rub off of my face (even with water), I needed to properly clean it with facial wash and scrubbing – and without Primer, that’s awesome.It’s pretty full coverage, very light, and smells good! I actually gave my incorrect shade to a friend (she wears that same shade in MAC Foundation) because it felt so good. I feel like the MAC foundations are thick/cakey The bottle itself feels good too. I will re-buy this foundation. This is the first foundation I’ve used that doesn’t make my face feel funny. In fact, when I did the half-face test, the side with the foundation was much softer and smoother when normally I feel sticky/cakey/wet on that side.

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  3. sharon kirton

    Amazing Product
    Best foundation..!!!I’ve been using this product ever since it came out and it’s still the same never disappoints absolutely amazing…!!

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  4. SIEMOO

    Foundation
    While it did take a really long time to arrive, I’m grateful that you sold my favorite foundation that has been discontinued. I would gladly wait for it. It came in good condition and new in box.

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  5. Terrie

    I love it
    Looks good on my skin. It has a smooth look.

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  6. Nicole

    Great coverage
    I was so bummed that Smashbox discontinued their studio finish foundation and tried several others but they all made me break out or were too heavy coverage! This is perfect- buildable and no breakouts. May be better than studio finish!

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  7. Me llegó roto

    Excelente
    Excelente

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  8. Carissa

    In no way is this a soft matte.
    No amount of dewy setting spray or moisturizer saves me from looking and feeling super dry. I do use primer. The foundation also made my under eye and eyelids crack and look crusty before I even got the chance to set with powder. I’m cracking all over my face and seeing wrinkles I didn’t know I had. I’m 27.I LOVED this stuff when I used it pre-Covid. I don’t remember it looking so dry. What happened?

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