e.l.f. Flawless Finish Foundation, Improves Uneven Skin Tone, Lightweight, Medium Coverage & Semi-Matte, Vegan & Cruelty-Free, Beige 0.68 Fl Oz

Absolutely amazing
This is literally the best foundation I have ever tried. I’ve tried so many kinds, only to stop wearing them and have kept thinking foundation just isn’t for me, but not now. I have extremely dry skin, am 40 and have melasma that is pretty well lightened with my skin care. I’m fair skinned and starting to get a little redness on my chin and nose and have chronic dark circles around my eyes. I am very much into a natural makeup look and keep things simple, focusing mostly on my skin care regimen. However, this changed everything. It is buildable but can be put on light enough that it just blends so well into my skin. The satin finish is absolutely perfect and gives me a hydrated glow that looks so natural. I will now actually wear this on a regular basis, which I would have never thought I’d do with any foundation. I was even able to pick the right color online which is a miracle, but it matches perfectly! Finally, the price is the absolute best part. I was even starting to consider some very expensive foundations as options to try and this was my last effort with the affordable ones and man I’m so glad I did!

Great coverage for aging skin, but they DID overdo the perfume.
Soo…I’m cheap. Not sorry 🙃! I never fall for those social media products. Ever. Until Il Makiage foundation. Only because my beauty struggle in life has been finding the right shade for me. And this time my struggle overpowered my cheapness, lol. So I order the product and lo and behold. It’s true. It matched me flawlessly. The only thing is that the coverage is for younger people. It’s thick and drying and I’m old, thats not gonna work for me. So I returned it, but now that I had that knowledge in my arsenal of knowing what shade fit me, I went online and found a website called Findation . com that matches you with your same shade in almost any other brand, to other other brands. It pulled this one up and knowing ELF is affordable, I figured I’d start with this one. I’ve never used ELF foundations and sure enough my shade was not sold in most stores :/ . So I ordered here and tried it. It ALSO matched perfectly!! It has light, silky, buildable coverage great for my skin. The whole time I had been using more orange based foundations, not knowing I actually had a cool pink undertone. The only drawback is, although I’m older, I’m not 80, and the smell reminds me of the cheap perfume Grandma wore in the 80s only because it was cheap. I’ll try it for a while and see if I can stand the smell, but it does stay on the product for about an hour after applying, so if it bothers me enough ill finish this bottle but go back onto the website and find the next affordably priced foundation.
So for anyone else that has had this struggle, take one of those new online quizzes to find your right shade like on Il Makiage, take your match and go to Findation . com, and choose a brand that you are comfortable spending your money on. If you already have your matching shade but might be struggling with the price of your brand, try going to that website to find a lower priced product. As for ELF, its non-drying, light, buildable coverage is absolutely wonderful, I don’t regret purchasing it. I’m so happy I have my matching shade in an affordable brand! But if you are sensitive to perfumes, please skip it, it’s very strong.
To ELF: your product is fantastic, but please take out the perfume or use something more subtle so more people might enjoy your brand.

Awful smell
I’m not huge on makeup. I got this product to use it occasionally when I go out. I do not have much experience with liquid foundation so I cannot compare it to anything ,however, I can say the coverage is nice and smooth and doesn’t feel heavy. The smell is AWFUL, it smells like cheap lipstick from the early 90s…. I put this foundation on at home to try it out and could not stand 20 min because I kept smelling that scent which is super strong. I also had an issue with this foundation’s packaging. While i received it intact, when I took the cap off, the foundation was inside the cap. I requested a replacement. Second item had the exact same issue. The smell was the same so I just gave up and returned it.

El primero fue liegro, este es grueso y pesado maquillaje, cuesta quitarlo aún con jabón.

Been using this in the shade Snow for 2 years now.
Love the price, the coverage, and the ease. I really don’t know anything about makeup and first bought this two years ago due to the price and have used it ever since. Doesn’t get cakey on my face and I don’t even feel it, forgetting I’m wearing it most of the time. I work as a waitress long hours at a nightclub and it lasts all night, doesn’t soak up sweat, and keeps me looking smooth and glowing! I also love the colour match to my skin.
I have to say, however, that I did first buy it in-store, which is why it matches so well. I can only find this online now which is annoying for trying to guess what shade to buy when I tan and have been lucky so far, but it is a bit frustrating. This obviously doesn’t affect the product but I did have to include that as a disclaimer for anyone who is seeking this product to try out a cheaper foundation when they’re not well versed in makeup (the reason I also first bought it). Always try and find a match in person!
As a product in itself, however, it works well for me. I only wish it weren’t in a square glass bottle so I could thoroughly and easily get the last bit of product out so I can use it until the last drop.