COLORCHARM Permanent Crème Toner, Free of Animal-Derivied Ingredients, Parabens Free, Gluten Free

Polar Ice
I’m a 54 yo woman with long, fine, naturally curly 3b hair. I’ve been coloring it for years with Loreal Cream Permanent 9NN. My roots however, are mostly white. Not grey or silver, but very white, so even a T18 was more color than the root and I’m ready to allow the grow-out to happen. My daughter did a bleach on the mid-shaft down to get the blonde out and put an Olaplex treatment as a layer of protection. We put the toner on using 20 volume and left it a total of 40 minutes covered with a platic bag. This toner is much gentler than the liquid. It barely had a smell. I washed it with purple shampoo starting from the ends first working my way towards the roots, making sure of full saturation using cool water. I let that sit as I showered, not hurrying. After thoroughly rinsing in cool water, I gently worked a curl friendly conditioner through and finished my routine. The color came out absolutely beautiful! It’s even and a true polar ice; matching my natural roots better than I could have imagined. We went to the city the next day to shop for my g-sons graduation party and I had a salon appointment for a shape-up. Everywhere we went, we were asked about my hair: whether it was my natural color or which salon I went to. My daughter was beaming as the complements came her way. She only does her and my hair as a hobby-not trained. If you’re looking for a toner that’s going to be gentle on your hair and come out the color you want, this is a good one. You can’t hurry it, but it’s worth the ending. My hair is soft and shiny. Someone asks about it everytime I go out. Most importantly, I absolutely love it and see myself going through the trouble of keeping it up. *unpaid/unsolicited review *

Read instructions
Didn’t realize I needed to purchase a developer with it until after it came. You also need to make sure you purchase the right color for your hair as this is salon grade product. Therefore it’s meant for much lighter hair colors for toning such as very light blonde. Won’t work on orange tones.

Just ok
Didn’t turn hair icy blonde after bleaching. It helped a bit with yellow tones.

Ruined my hair
Never again… I read positive reviews and gave it a try — huge mistake. After decades of dying my hair black, I decided to move to lighter shades and used Schwartskopf blondme — great product, my hair felt soft and silky but I forgot about the toper, and ordered it from Amazon… OMG. Never again will I use Wella. It burned everything. I had it on for 10 minutes, and my scalp is burning, my hair turned almost black again, and my hair feels rough and unmanageable. Buy professional products from a good seller! I buy it from a Canadian store.

It’s actually cheaper on Amazon than locally at Sally’s right now. I weighed the product because lately a lot of companies do shrinkflation but I’m happy to say it was more than the product weight and I felt satisfied that it was the actual amount of advertised toner. Worked great, used with a 10 vol on my very damaged bleached hair I didn’t experience a lot of extra hair breakage. It even temporarily unified some not lifted enough areas leaving my hair a bright white/slightly lavender hue. My hair wasn’t bleached properly so I’m very impressed with how low damage and higher cover this is. My worst sections were an 8 that was closer to 9, I’m not saying this will tone a 7 bleached hair by any means. I’ll buy it again if the price stays the same.

I removed a star because it took the whole package to tone my hair. For context, I have medium-short length but with a split dye down the middle; I usually don’t need that much product. After 3 attempts, I’m quite pleased with the color.