Listen, E.L.F. Isn’t a Dollar Anymore and The Prices Just Went Up Again

Ahhh the good old days of makeup when E.L.F. Cosmetics was smack talking in your e-mail like gangstas! Remember those days? When they’d casually slip in with a side by side pic of a NARS Blush and a pic of their own blush bragging how their version only cost a buck! Times have changed my friends and E.L.F. is no longer a dollar.

BRB let me check. Ok, cheapest we’re getting is lipliner at $2 bucks and your girl isn’t a lipliner user so that’s a bust. But yeah, E.L.F. has surpassed cheap as chips one dollar makeup a long, long, time ago in a galaxy far, far away from this one.

And like most things in this economy E.L.F. is about to increase prices again! Starting August 1st select products will be increasing by $1 due to inflation and tariffs. Despite the increase, the E.L.F. emphasizes that 75% of its products will remain at $10 or under. And their promise is they are “also keeping an eye on the tariff situation.” In my experience, once something goes up it rarely comes down. So, I have doubts that even if things improve at some point we’ll still see the price points remain the same.

The good news is that most of their latest launches are incredibly over-priced. They seem to come to a standstill at the $5 buck mark. So, if you’re in the mood for budget beauty E.L.F. Cosmetics remains affordable. But that being said, things can be murky with foundation, skincare, and other popular lines they carry like their “Halo Glow” Collection which has gone viral several times. The new Halo Glow Skin Tint SPF 50 is a whooping $18 bucks and some may question if they want to spend that much on an E.L.F. product which is known for being budget friendly.

I could be way off the mark but I feel like some of their more influencer pushed items, like Halo Glow products, seem to have a crazy markup compared to their less talked about products which seem to hover around $5. These is particularly the case with many of their lip product drops. I gotta admit $24 for their Jumbo Power Grip Primer seemed crazy to me taking into account the prices we know and loved from E.L.F. The Big Gripper is 2.7 oz at $24 and contains $30 worth of product versus their original size at 0.81 oz at $10.

The moral of the story is stock up on your favs before prices go up again this August!

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