I Have a Really Serious Question About the Bath & Body Works Duck

I guess I sort of blame Tarte for the mascot trend. About a year or two ago Tarte started featuring a mascot of Shape Tape on their various channels. The mascot would do day in the life type posts or just be hanging out at Tarte HQ creating some sort of chaos. It was actually pretty funny to watch the reels and Tiktok’s Tarte created with someone dressed up like a big old barrel of Shape Tape. Fast forward and everyone has some sort of mascot running around their social media platforms lately. Bath & Body Works has now joined the ranks of mascot merry making with a giant duck that’s featured in some of their content. Ya know, the legendary rubber duckie from their shopping bags and marketing.

Back in 2022 that duck quietly disappeared from Bath and Body Works and trust me, fans noticed and it started an entire movement on social media to bring him back. I’m just sitting here wishing someone would create a group to bring back the Stila Girls. I’m manifesting that for us Stila fans. But yeah, that duck is popular.

And guess what? I was today year’s old when I realized he has a name.

Who even knew this? Serious question, did you know the Bath and Body Works Duck has a name? WHAT!? Yup, his name is Billie. I’ve just been calling him the Bath & Body Works Duck for years now but apparently he’s been named for years now. And lately, Bath & Body Works is pushing Billie in a major way. He has his own pocketbac holder, a cosmetic bag, and more. And Gen Z is an extra big fan of his and keeps pushing for Billie to have his own fragrance. Hmmm coming soon to a Bath & Body Works store near you Billie the Rubber Duck scent. How would it smell? Like Ernie’s bathwater? Forget I said that! Let’s not make it weird…!

But yup, Billie is a thing now. And I’m obviously living under a rock as I didn’t know his name until just recently. Did you?