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L’Oreal Paris Feria Midnight Bold Multi-Faceted Permanent Hair Dye, One-Step Hair Color Kit for Dark Hair, No Bleach Required, Orchid Glow

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Original price was: $12.99.Current price is: $8.00.

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Price: $12.99 - $8.00
(as of Jan 01, 2025 00:56:16 UTC – Details)


Take dark hair to the next level with L’Oreal Feria Midnight Bolds. get high impact bold color in one step without bleach. Midnight Bolds Hair color with 4X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color. Feria’s prismatic color spectrum is custom-blended by L’Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won’t wreck or ravage hair.
Product Dimensions ‏ : ‎ 2.75 x 3.5 x 6.5 inches; 9.14 ounces
UPC ‏ : ‎ 071249642320
Manufacturer ‏ : ‎ L’Oreal Paris
ASIN ‏ : ‎ B09MGG7WNV

Shimmering Hair Dye For Dark Hair: Feria Hair Color has been custom-blended by our master colorists. This multi-faceted shimmering violet hair dye with 4X highlights transforms dark hair in 1 step to high impact, vibrant color with no bleaching required
Hair Dye Kit Contains: Vibrant Permanent Hair Color Gel, Shimmering Conditioning Developer Crème, Aromatic Shimmer Serum and our Bonding Care Complex Conditioner to seal and smooth hair
Bold Permanent Hair Dye Shades: Inspired by cutting-edge fashion and the latest trends, Feria offers multi-tonal, shimmering hair color that comes in bold shades ranging from deepest blue blacks to platinum blondes to smokey silvers
L’Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
L’Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

13 reviews for L’Oreal Paris Feria Midnight Bold Multi-Faceted Permanent Hair Dye, One-Step Hair Color Kit for Dark Hair, No Bleach Required, Orchid Glow

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  1. Laur

    Favorite Color
    This is my favorite color and brand!

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  2. Lou Bridget

    Hair color
    Love this product

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  3. Kira

    Will never buy hair dye online again.
    Firstly when I opened both boxes everything looked fine but when I mixed the bottles the second box was not even the color I ordered. The first box looked like the intended color but the second was pink and not at all what I wanted. After covering the hair the first darker bottle was applied to the upper/top half and the second pink bottle was applied to the under/bottom half then letting it sit the 25 minutes as instructed the first box lightened my hair instead of making it the purple I was expecting and the second box is absolutely pink and not the purple box of dye that I ordered. Very unsatisfied and will never try to order hair dye online again.

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  4. Cole

    Doesn’t show well
    I usually bleach my hair before dyeing it, but I didn’t have any and the box advertised that it would easily dye over my current color (light brown) It barely shows though. In the light, you can see hints of red, but it still looks brown.

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  5. Kalli

    A very nice purple-brown
    My hair is medium brown shot through liberally with grey, and I’ve dyed it several times with the Cool Amethyst with good results. But the “amethyst” is so faint it’s practically invisible unless a light is shining directly on it. So this time I tried the Midnight shade hoping it would show up better.It really does. It covered the gray satisfactorily as well (the “after” pics are without a flash in a not-overly bright room). It took about twenty minutes to apply and then I let it sit for twenty-five minutes.I like the brand because it doesn’t smell bad, the gloves are big enough for my fat hands, and they’re sturdy enough to take off when I’m done applying the dye and put back on for the rinse out. I love the hair conditioner follow-up treatment, too.

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  6. Kimberly Rebecca

    BEST COLOR I HAVE EVER USED
    I have had very dark hair and I wanted to go more red/ maroon color. I found this product and I was amazed how great the color was complimentary to my fair skin. This hair color is hard to find in stores now. I am so glad that Amazon has made it possible for me to still get this color.The only thing I would suggest is that you are careful about using the color. If you get it on anything, you must clean it up right away. It will stain if you don’t be very careful about using this product. I HAVE NEVER USED A PRODUCT THAT HAS BEEN ABLE TO STAIN. NOT BE ABLE TO CLEAN UP THE COLOR ON ANY SURFACE WITH NOT BE ABLE TO CLEAN UP LATER.

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  7. Deana

    Color not right
    The color came out more on the light brown side than the color in the box.

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  8. Dena Dougherty

    Best alternative to salon color
    I have tried SEVERAL different dyes that are the same color and this one is hands down the best I’ve found. All other brands have caused way more damage, resulted in uneven color, and are hard to get off skin. Although other brands may last a little longer, I think it’s a fair trade off for the overall quality of this dye. I am extremely critical of my hair’s appearance so hopefully this review helps someone who is on the fence about deciding between product lines ☺️

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  9. Karine B.

    At first: delivery was super fast considering that the package was like one way in Canada & I’m the opposite.Make the color … at first of the mix I was like “hmm ok, it’s pink red” … still put the mix in my hair … washed the hair … blowdry and put the straightener right away.I was shock, the hair was RED !!! Not purple at all 😞

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  10. CS

    Visible for about 1 week, after 2 weeks it was gone.

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  11. Amy B.

    This dye made my hair turn out to be more of a dark reddish hue with copper coloured undertones instead of the nice dark purple it should have been. I’m really disappointed.

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  12. Taia

    Easily covers upon dark hair without bleach step

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  13. Anne-Renée Côté

    I love it 😀 😍

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